![]() HAVING AN AHA MOMENT SERIESWith multiple competitors offering to solve the same problem, your product needs to guide your users towards a series of aha moments within the first few minutes of their discovery–and then encourage them to sign-up. The first aha moment a user should feel is when they come across your product, be it through an advertisement or a video. It’s a myth that an aha moment only occurs when a user onboards to your product.
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